If you’re a small business owner, then you know how important it is to have an online presence. But did you know that nearly 80% of consumers use search engines like Google to find businesses like yours? That’s why it’s so important to make sure your Google My Business page is optimized.
Not sure where to start?
Don’t worry, we’re here to help. Read on for our tips on how to optimize your Google My Business page.
Choose the right category.
One of the most important things you can do when setting up your GMB page is to choose the right category for your business. Selecting the appropriate category will ensure that your business shows up in relevant searches. For example, if you own a pizzeria, you would want to select “Restaurant” as your category.
Include Key Information
Once you’ve selected the right category, the next step is to fill out your GMB profile with key information about your business. This should include your business name, address, and phone number (NAP). It’s also important to include a brief description Geotagging for Small Businesses – All You Need to Know
Add photos and videos.
Another great way to optimize your GMB page is to add photos and videos. Customers love seeing images and videos of businesses before they visit, so this is a great way to give them a taste of what you have to offer. Try adding photos of your products or services, as well as any exterior and interior shots of your business if you have them. You could also add videos of customer testimonials or product demonstrations.
Encourage reviews.
Finally, one of the best ways to optimize your GMB page is by encouraging customers to leave reviews. Reviews not only help improve your ranking in search results, but they also give potential customers a better sense of what it’s like doing business with you. So be sure to encourage happy customers to leave reviews on your GMB page—and respond promptly to any negative reviews that come in.
By following these simple tips, you can make sure your Google My Business page is optimized for maximum visibility—helping you attract more customers and grow your business!