Pay-per-click (PPC) advertising is a great way to promote your small business online. But if you’re not careful, it can also be an easy way to blow your entire marketing budget without seeing any results. That’s why it’s important to understand how local PPC works and how to use it effectively. Here’s a quick guide to get you started.
What is Local PPC?
Local PPC is a type of online advertising that allows businesses to target their ads to users in specific geographic areas. For example, if you own a small business in Los Angeles, you could use local PPC to target users in LA who are searching for products or services like the ones you offer.
Why Use Local PPC?
There are two main benefits of using local PPC: reach and relevance.
First, local PPC can help you reach a wider audience than other marketing channels, such as print or television advertising. With local PPC, you’re not limited by geographical boundaries—you can target anyone in the world who has an Internet connection.
Second, local PPC is more relevant than other forms of advertising because you’re targeting ads specifically to users who are interested in what you have to offer. For example, if someone is searching for “pizza delivery in Los Angeles,” they’re obviously looking for a pizza place that delivers to their area. If your ad shows up in their search results, there’s a good chance they’ll click on it.
How to Use Local PPC Effectively
Now that you know what local PPC is and why you should use it, let’s take a look at how to use it effectively.
The first step – choosing the right keywords.
When choosing keywords for your local PPC campaign, think about the terms and phrases that potential customers in your area would use when searching for your product or service. For example, if you own a pizzeria in Los Angeles, some good keywords might be “pizza delivery Los Angeles,” “Los Angeles pizza,” or “pizza Los Angeles.”
The next step is creating an ad copy.
Once you’ve chosen your keywords, you need to create an ad copy that will persuade potential customers to click on your ad and visit your website or brick-and-mortar store. When writing ad copy, remember to focus on benefits rather than features—in other words, highlight what makes your product or service unique and why someone should choose you over your competitors. And finally, don’t forget to include a call-to-action (CTA), such as “Click here to order pizza” or “Visit our website for more information.”
Local PPC can be an effective way to promote your small business—but only if it’s done correctly. By taking the time to choose the right keywords and craft compelling ad copy, you can attract new customers and grow your business. So what are you waiting for? Get started today!